Poplidays Editorial Policy

Update from 01/07/2025
 

1. Editorial Objectives

Our editorial policy aims to structure Poplidays’ content strategy in line with its values, mission, and user expectations.

Poplidays is a vacation rental booking platform offering properties managed exclusively by professionals. Our content is designed to:

• Provide clear and reliable information about rentals and available services.

• Showcase destinations and regions through inspiring content.

• Ensure transparency regarding guarantees, booking conditions, and relationships with partner agencies.

• Strengthen trust with users by maintaining consistent, honest, and professional communication.
   

2. Editorial Guidelines

2.1. Tone and Writing Style
 

• Tone: Professional, welcoming, reassuring, with a warm touch reflecting the holiday spirit.

• Style: Clear, direct, accessible to all (avoid technical or administrative jargon), focused on user experience.

• Language: Content primarily in French, with versions in English, Spanish, and German depending on the audience.
   

2.2. Brand Consistency
 

All content must reflect Poplidays’ values: reliability, transparency, professionalism, holiday spirit.
The messaging must always highlight key benefits: verified rentals, secure payment, support from local professionals.
 

3. Content Types

3.1. Property Listings
 

• Factual and detailed content: number of bedrooms, surface area, amenities, view, accessibility, included services, specific rules.

• Information validated by the partner agency.

• Quality, verified photos with captions and copyright credits when necessary.
   

3.2. Blog Articles / Travel Inspiration
 

• Themes: destinations, seasons, weekend ideas, local activities, regional highlights (Basque Country, Landes, Spain, etc.).

• Goal: to inspire while remaining useful and informative.

• More narrative tone, but still rigorous.
   

3.3. FAQ and Practical Guides
 

• Clear, up-to-date answers to common questions (booking, cancellation, refunds, vouchers, included services, etc.).

• Thematic guides: "How to choose your rental?", "Preparing for your stay", "Cancel with peace of mind", etc.

• Articles regularly updated (at least quarterly, or with each legal/strategic change).
   

4. Quality Criteria

5. Update Frequency

6. Media Management (Photos, Videos)
 

• Only royalty-free images or those provided by partner agencies are published.

• Every image includes alternative text (for SEO and accessibility).

• Presentation videos and potential reels may be added to certain destination pages.

• Respect for individuals' image rights: no faces shown without written consent.

7. Interaction Policy and Moderation
 

7.1. Comments and Customer Reviews
 

• Reviews are encouraged after each stay via automated email.

• Active moderation in case of offensive, off-topic, or non-compliant comments.

• Personalized responses from customer service within 48 hours.
   

7.2. Contact Forms / Newsletters
 

• Data collection complies with GDPR regulations.

• Explicit consent required for any marketing communication.

• Legal notices and unsubscribe links are mandatory.
   

8. Responsibilities
 

• Editorial Manager: Overall coordination, planning, editorial direction.

• Marketing Team: Content creation, integration, campaigns.

• Product/Tech Team: SEO integration, UX, mobile compatibility.

• Local Agencies: Validation of property data.

• Customer Service: FAQ consistency check, user feedback follow-up.